Tuesday, 15 January 2013

Look super stylish at the drop of a hat...




Looking for dashing new head wear? The Spring/Summer 2013 collection from Hatastic! has now launched, having showcased at Ecoluxe London during London Fashion Week back in September 2012.

Chloë Haywood (founder) has designed an elegant collection of decorative hats and headpieces made from vintage straw (upcycled, dyed and teased), restored vintage remnants and upcycled ribbons. The collection is simply inspired by the mystery and history of the faded, vintage fabrics and jewels found on her travels. Even the names of the pieces are names after sequins and semi precious stones.

Since the success of 60s inspired Candy Collection SS12, Chloë wanted to make this collection more rich but still have a lovely light airy look, so had fun selecting the original vintage pastel coloured 70s chiffon looks for the shoot.

As with all her collections, Chloë reuses discarded materials and rejuvenates them into a piece that can be worn and hopefully treasured. She says ‘I always strive for a timelessness in my designs, so they can be elegant but adapted to be worn with vintage or modern.’

These unique one off designs will be stocked in Fenwick, Bond Street from the end of May 2013 in preparation for Royal Ascot, but if you can contact Chloë directly on info@hatastic.co.uk for a private fitting.

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