Saturday, 27 October 2012

Q&A with SewLomax

“For me, creating and making is my coming home. I'm filled with excitement when I find just the right fabric or catch sight of rows of beautiful wools, silks and cotton. Even discovering an old bobbin or button fills me with butterflies and glee in anticipation at what can be created from these often discarded items.”
Emma Lomax, founder of Sew Lomax
SewLomax is a new fresh and fun ethical accessories brand that is definitely worth checking out. The range includes penny purses, make-up bags, wash bags, laundry bags, laptop bags and a range of shopping totes, with each piece embellished with embroidered designs that are really appealing. Everything produced is designed in London, finished by hand using sustainable materials sourced in the UK. Here founder, Emma Lomax tells us a little more about her label:

Monday, 22 October 2012

Lush looks from Ecoluxe London SS13

Ecoluxe London showcases and promotes eco-luxury as a lifestyle. A not-for-profit initiative, it's devoted to luxurious eco-sustainable fashion and provides pioneering brands from around the world an opportunity to reach a wider audience. Here's a snapshot of some recommended labels to think about adding to your Spring shopping list, straight from the SS13 showcase...

Tuesday, 16 October 2012

Q&A with House of Beth

House of Beth is an online shop that sells preloved designer clothes on behalf of charities that fight human trafficking. A whopping 50% of each purchase is donated to this extremely worthy cause. 

Many of the items for sale are grouped into collections inspired by famous women - which is such a lovely touch, and one that really emphasises the importance of investing in clothes that you treasure rather than buying mindlessly. Here Managing Director Talia Chain tells us a little more about it:

Describe your label in three words...
Beautiful, Ethical, Bargain 

What inspired you to launch?
Two different ideas.

1. The wish that all the best quality, preloved clothes were in one place for reasonable prices (instead of traipsing through charity shops or extortionate second hand designer shops).

2. The brilliant concept of Social Enterprise where the customer can purchase an item of quality whilst helping a charitable cause, the charity can benefit from the structure of a business and the business can fulfil social responsibility whilst still providing employment and proper salaries.

Who would your dream person be to wear your label?
Kate Middleton! We love her. 

What do you see the future holding for House of Beth?
Currently we are selling clothes on behalf of human trafficking charities. In the future we will expand to sell the best items of many different charities helping them and expanding customer choice. 

Are there any fellow ethical businesses you recommend and why?
There are a few ethical designers we love because of their strikingly beautiful designs such as Ada Zanditon and From Somewhere. We admire M&S for their Plan A campaign which is taking ethical to the high street and of course Professor Yunus for creating one of the most successful, original Social Enterprises. 

What tips would you give others keen to run their label as a successful ethical business?
Find people to work with you would trust with your life, don’t compromise on your fundamental morals and try to sleep properly. Whatever people say, without sleep you can’t make good decisions! 

Wise words! Check out the huge number of lovely clothes on You can also buy tickets for the upcoming event Fashioned for Freedom, a project that aims to raise money for victims of human trafficking and to spark awareness of their plight (see you there!)

Tuesday, 9 October 2012

Must-have winter warmers

Embrace winter with these beauties from People Tree!

Alpaca Mittens from People Tree
Alpaca Mittens, £32
Stone Fairisle Arm Warmers from People Tree
Stone Fairisle Arm Warmers, £35.00 

Alpaca Earflap Hat from People Tree
Alpaca Earflap Hat, £35.00
Maude Felt Cloche Hat from People Tree
Maude Felt Cloche Hat, £62.50
Orla Kiely Stone Hat
Orla Kiely Stone Hat, £28
All from - I want them all...but that's ok cos People Tree are one of the pioneers in fairtrade and environmentally sustainable fashion. Best excuse to buy ever.

Saturday, 6 October 2012

Hipsters strike back with ethical fashion film!

You either love 'em or you hate 'em but you sure can't shake 'em. Hipsters are an integral part of the trend setting scene and are the taste-makers for today's world. Afterall, what they're wearing in the likes of Stoke Newington and Dalston one day slowly but surely trickles out until it's the Saturday night outfit du jour in all small towns across the UK.