Friday, 14 September 2012

Livia Firth & Lucy Siegle launch Green Cut

L-R Stephen Jones (& Model wearing Stephen Jones hat), Model wearing Stella McCartney, Roksanda Ilincic (& Model wearing Roksanda Ilincic), Caroline Rush (CEO, British Fashion Council), Model in Tom Ford, Lisa Gregg (Vice President at American Express), Standing behind: Model in Marios Schwab, Marios Scwab, Sitting: Jonathan Saunders & Model in Jonathan Saunders, Antonio Berardi (& Model in Antonio Berardi), Livia Firth, Alice Temperley (& Model in Temperley).
Green Cut is a new and unique initiative from The Green Carpet Challenge co-founders, Livia Firth and Lucy Siegle in association with American Express, celebrating the very best of fashion, film and sustainability. Launched last night at Somerset House, Green Cut pairs eight seminal fashion designers with eight iconic British films to raise awareness of a sustainable approach to fashion design.

My Fair Lady has been reinterpreted by the fabulous milliner Stephen Jones, and my favourite, The Red Shoes has been beautifully re-imagined by Jonathan Saunders. The other (all stunning!) Green Cut designer and film pairings are:
  • Evergreen, Directed by Victor Saville (1934) - Re-interpreted by Antonio Berardi 
  • Darling, Directed by John Schlesinger (1965) - Re-interpreted by Tom Ford 
  • Its Love Again, Directed by Victor Saville (1936) - Re-interpreted by Roksanda Ilincic 
  • Accident, Directed by Harold Pinter, (1967) - Re-interpreted by Stella McCartney 
  • Things to Come, Directed by William Cameron Menzies, (1936) - Re-interpreted by Marios Schwab 
  • Velvet Goldmine, Directed by Todd Haynes, (1998) - Re-interpreted by Alice Temperley
It's so fantastic to see each of these super-star designers showing their support for an eco-friendly fashion approach!

These wonderful creations are now on exhibit to all UK and international press and buyers attending LFW this season, housed in the entrance to the BFC’s ethical and sustainable initiative Estethica. After LFW, the showcase will move exclusively to Harrods, 22nd October-5th November.

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