Tuesday, 7 August 2012

Belen Echandia launches diffusion line


Luxury leather handbag designer Belen Echandia, famous for it's limited editions, is launching a brand new, and rather gorgeous, diffusion line ‘B.E. by Belen Echandia’. The new collection is inspired by style seen out on the street, taking everyday chic, stylish women for its muse and is a pared down version of the classic Belen Echandia look.

The collection has been created to provide further support for the skilled artisans that make each Belen Echandia bag. Jackie Cawthra, Belen Echandia's Creative Director explains why:

"The economic climate has caused many accessories' brands to relocate their production facilities to China in an attempt to slow the squeeze on margins caused by the mass of discounting of the last few years. This has put many European craftsmen out of business. We are not willing to compromise on the incomparable quality of our workmanship nor to walk away from the loyal, talented artisans that have brought the brand this far. Our ethos is to connect our customers with local artisans and our new diffusion line, B.E. by Belen Echandia, helps to protect our atelier so that future handbag lovers can experience the quality of a hand-made piece."

The first bags in the new collection include two chic wearable totes (our faves), a smart satchel and a soft hobo in very wearable colours - vermillion; petrol blue; fiery red and light gold - each hand-crafted by a family-run Italian atelier in leathers such as saffiano textured calf and soft pebbled cowhide.

Available from 8th August 2012 - go buy B.E. by Belen Echandia online at www.belenechandia.com (prices ranging from £30 to £350).

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