Wednesday, 18 July 2012

Beulah London Butterfly Effect flies into Harvey Nichols

Beulah London is certainly making waves. Just landed at a Harvey Nichols near you, this luxury label is gaining fans faster than you can shake a polo stick. Some people have taken notice because it counts the Duchess of Cambridge among its growing list of patrons, and others because of an increasing presence on the UKs red carpets. But here at Bon Ton Times we love Beulah London because the label is changing perceptions of ethical fashion the world over.

While the designs deliver on style and quality, turning fashionable heads across the globe, the brand continues in its commitment to raise awareness of the plight of the many women affected by trafficking, helping them to build a future by furnishing them with skills, jobs and support.

The AW12 collection is real step forward in the style-stakes, building on the Beulah-look but pushing the envelope that little bit more.  Taking inspiration from the notion that a small change in one place can make a bigger impact elsewhere, the "Butterfly Effect" collection is packed with modern classics.  Favourites include:

Camberwell Beauty
Cleopatra
Small Heather & Emperor Trousers
All photographs: Katrina More-Molyneux
Main stockist Harvey Nichols, or online at www.beulahlondon.com

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