Friday, 1 June 2012

Walpole 'Brands of Tomorrow' announced

From the SS12 collection by Aravore
Eight UK companies have been named 'Brands of Tomorrow' in the annual list by Walpole, the luxury brands trade body. Several have strong ethical policies proving once again that socially and environmentally-aware business is the future. Now in its sixth year, the list highlights the brands that Walpole believe have the potential to become global leaders in their field.

Included are:
Aravore, an award-winning designer childrenswear brand that offers a unique range of high quality, beautiful pieces with a contemporary-retro aesthetic, already highly coveted in and out of the UK. Each piece stays true to the brand's core values of design, craftsmanship, quality and sustainability and is hand-crafted by a single seamstress in fairtrade conditions who signs the swing tag in order to create a direct link between the artisan and the wearer. The team has a hand in every step of the production process, from the sourcing of the (rain-irrigated) organic cotton and organic merino wool through to the knitting, sewing and finishing that happens at Aravore's own workshop in Paraguay

Elvis & Kresse creates stunning lifestyle accessories by re-engineering seemingly useless wastes. The raw material for their principle range is genuine decommissioned British fire brigade hoses which were otherwise destined for landfill. 50% of profits from Elvis & Kresse's fire hose line are donated to the Fire Fighters Charity.

Demarquette Fine Chocolates is a brand that lives by a simple formula the founders call TLC - Quality in Taste, Quality in Life for producers and Quality in Cultivation. They take all necessary steps to ensure no child-labour is involved in any part of the production or cultivation process of their cocoa. To avoid any ambiguity they now blend their own chocolate from single estate plantation to country origin level, and they also actively support campaigns for improvement.

Other brands featured include Field Candy, makers of design-led tents, Lily and Lionel, a luxury scarf label, Lucas Hugh, style-led sports wear, Patterson Boatworks, the makers of stunning bespoke yachts and Vivien Sheriff, the multi-award winning milliners.

The eight will be taken through a cycle of educational workshops and given bespoke business mentoring, including one-to-one meetings with some of the UKs most experienced luxury entrepreneurs.

Julia Carrick, CEO of Walpole, said: “The Walpole Brands of Tomorrow programme continues to nurture and support small upcoming British brands, providing them with valuable guidance from industry experts and helping them to become leaders in their field in years to come."

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