The Spring '12 ASOS Africa collection hits this week and is well worth a look. Featuring traditional Kitenge wax prints given a modern twist, the vibrant colours and shapes bring a lively dose of sunshine with acid lime, turquoise and lilac bursting out against black and white. Available exclusively at asos.com, the latest collection makes it easy to nail one of the biggest trends of the season with its bold tribal patterns in cutting edge shapes.
The integrity of the designs and intentions of ASOS Africa means the initiative is (quite rightly) gaining influential support - Michelle Obama wore an ASOS Africa top on a humanitarian visit to the continent back in June.
In this latest collection the use of Kitenge prints, customarily used to represent various moods and cultures of Africa, is meaningful for a range produced in collaboration with Soko Kenya and several small African communities. Such collaborations are enabling underprivileged communities to establish sustainable business through their local craftsmanship. £5 from each ASOS Africa garment sold will continue to go directly to the construction of Soko’s new workshop, each £5 being match funded by the ASOS Foundation.