Wednesday, 8 May 2013

Beulah London Trust launches

I've written about Beulah many a time on here, as it's such an inspiring example of a company that measures its own success on a positive contribution to the world as much as sales. Created by two women, for women, it offers sleek and stylish clothing as a vehicle to help empower women.

‘Beulah’ is a Biblical word, taken from Isaiah 62 v.4, referring to a new land of ‘peace’. Beulah traces its origins back to 2009, when founders Natasha and Lavinia had an opportunity to work in Atulya, an aftercare home in the Delhi slums. Having witnessed the harrowing effects of human trafficking and the sex trade, they felt compelled to do something about it. From this was born an idea of launching a humanitarian fashion label with a transparent supply chain, focused on romantic, timeless and effortless elegance.

The term 'Beulah' itself is symbolic of the company’s philosophy, representing the journey of each woman romanced out of darkness and despair, into a new life of hope, restoration, and peace. ‘Romance’ is the inspiration behind each design, and ‘love’ one of the core values of the brand.

As the next step on the road to help others find peace, Beulah has since founded The Beulah Trust to put their humanitarian mission into action. Partially funded by a percentage of Beulah London’s accessory sales, the Trust gives grants that pay for skill courses – giving women who have been victims of sex trafficking the chance to find work, generate an income, and live a self-sufficient life, free from abuse.

Not only are the marginalized women benefiting from the Beulah London Trust, they are also part of the supply chain. The Beulah butterfly logo tells the wearer that the product has either been made with the help of women who have been trafficked, or been produced specifically to raise awareness or funds for its victims.

This year, ‘Beulah’ will also be partnering and collaborating with prominent British brands to raise further awareness of trafficking. Beulah’s brand awareness and the values it stands for are set to benefit from such collaborations.

In the meantime, shop SS13 here 


Tuesday, 7 May 2013

Top designers show their support for the Elephant Family Animal Ball

Conservation charity Elephant Family love an art-led fundraising project and this year they are hosting the masked Animal Ball at Lancaster House in the presence of Their Royal Highnesses, The Prince of Wales and The Duchess of Cornwall.

An eclectic range of top artists, fashion houses and jewellers are to create animal masks for guests to wear to the ball. Ethical fashion favourites Ada Zanditon and Beautiful Soul, as well as David Longshaw, are putting their stamp on masks, which will be displayed alongside those of other great names such as DVF, Mario Testino, Faberge and Philip Treacy. 

Each designer has been asked to  create two masks which represent the many endangered species in the world including butterflies, rhinos, pandas, big cats, monkeys and of course elephants. Sotheby’s will host an exhibition of the Animal Ball masks from the 10-15th May which will be for sale to guests of The Animal Ball.

Wednesday, 20 March 2013

Q&A with the luscious Ayten Gasson

Ayten Gasson talks to Bon Ton Times
Ayten Mustafa, Creative Director of Ayten Gasson
Luxury lingerie label Ayten Gasson has been producing gorgeous items since 2005, and has become recognised in the UK for a firm commitment to supporting the UK fashion industry. Creative Director Ayten Mustafa launched the label with the help of the Princes Trust, with the intention of supporting other UK businesses and highlighting the traditional skills which the UK was once celebrated for. Here she shares a little more on the latest from her label...

Thursday, 14 March 2013

Designer Jewellery Boxes charity auction launches

Hit ebay NOW for a chance to bid for one of the 21 unique jewellery boxes that have been designed and handcrafted by world renowned and up-and-coming British iconic jewellery designers, artists and luxury brands in aid of arts education charity, The Prince’s Foundation for Children & the Arts, and not-for-profit organisation, Holts Academy of Jewellery.

The 'Beautiful Boxes’ eBay auction will be live until 24 March and has been set up by Coutts as a fundraising initiative. Luxury brands contributing boxes include: Alex Monroe, Ali Miller, Annoushka Jewellery, Caramel Baby & Child, Damien Jeffery, David Marshall, Elizabeth Gage, Elvis & Kresse, Emma Yeo, Getty Images, Jason Holt, Jimboart, Laurence Llewelyn Bowen, Lily & Lionel, Monica Vinader, Paul Smith, Theo Fennell, Tobyboo, Todd Lynn, Holts Academy of Jewellery and Coutts.

Wednesday, 27 February 2013

Fairtrade Foundation Paper People Power

The Fairtrade Foundation has launched its 2013 Fairtrade Fortnight campaign calling for action to end trade injustice around the world. Jonathan Ross, Tulisa and Harry Hill are among the celebrities supporting the campaign, which will see three-inch versions of the stars join a march on Parliament during Fairtrade Fortnight which is NOW! (Well, more accurately, 25 Feb-10 March).

Marking a new model of campaigning for the Fairtrade Foundation, everyone who supports the petition will be able to create a personalised paper person! Watch out for mine making an appearance in the near future...

In Fairtrade Fortnight, the campaign will culminate in thousands of paper people coming together for a march to highlight support for a fairer deal for small farmers. The Fairtrade system helps provide these farmers with a fairer price for their produce, and a chance for a better livelihood for themselves and their families. / @FairtradeUK